We built Upscare because we were tired of doing it the old way.
A decade between us managing real properties — and the late nights, missed calls, and awkward rent reminders that come with them. Upscare is the tool we wished we'd had.
Built by an operator, for operators.
Managing rental properties across Ontario and New York means dealing with tenants in different time zones, maintenance vendors who don't always pick up, and rent that doesn't always come in on time. After years of doing it manually — spreadsheets, WhatsApp threads, personal cell phone calls at midnight — it became clear that the tools available were built for large property management companies, not individual operators.
Upscare is the platform we built to solve our own problems: AI that answers tenant calls, collects rent automatically, dispatches vendors without a middle step, and surfaces only what truly needs a human decision.
Today Upscare manages properties across North America, with compliance frameworks for both US and Canadian landlords built in from day one.
Habib Sarr, FMP
Habib Sarr is a Facility Management Professional (FMP) and real estate investor with an active rental portfolio spanning Ontario, Canada and Buffalo, New York. Currently serving as Facility Operations Manager at Conair Corporation in the Greater Toronto Area, he brings deep operational expertise across facilities management and asset operations — including work across francophone Africa — to property technology. Upscare was built to solve the exact problems he faced managing scattered properties across two countries: missed calls, late rent, and maintenance chaos.
LinkedIn profileWhat we believe. Loudly.
Operators come first
We built for the landlord managing five units before the REIT managing five thousand. Power without the enterprise bloat.
Tenants are people
Every automated interaction — rent reminder, maintenance update, late notice — is designed to feel like it came from someone who cares.
Trust is the product
We hold rent money, lease documents, and home addresses. We treat every byte like it's our own family's data.
Cross-border is normal
We built US and Canadian compliance side by side. Whether you're in Buffalo or Brampton, the platform works for your jurisdiction.
"Software shouldn't make landlords feel like landlords. It should make tenants feel like guests."
50M+ rental units across North America
need smarter operations.
The vast majority are run by independent landlords and small property managers — the exact operators Upscare was built for.