How an 11-unit operator turned 5-star tenant reviews into her biggest growth lever
Aisha Reynolds runs Reynolds Rentals — 11 single-family homes across Buffalo. After switching to Upscare, repair times collapsed and tenant retention hit a new high.
The challenge
Aisha's 11 homes were spread across four neighborhoods, and every repair request came through a different channel — text, voicemail, email, even Facebook DMs. Vendors got booked over the phone (often double-booked), tenants kept calling for status updates because they had no visibility, and every turnover cost her two weeks of vacancy plus a frantic scramble to coordinate trades.
- —Repair requests scattered across SMS, email, voicemail, and social DMs
- —Vendors booked manually by phone — frequent double-bookings and no-shows
- —Tenants calling repeatedly for status updates with no visibility into work orders
- —Average 7-day resolution time on basic maintenance
- —Turnover averaging 14 days of vacancy per unit
What Upscare did
Upscare consolidated every tenant touchpoint into one inbox. Tenants now submit work orders from the portal in 30 seconds with photos. The AI auto-dispatches the right vendor based on trade, neighborhood, and availability — and sends tenants automatic SMS updates at every step (assigned, scheduled, on-the-way, completed). Aisha's role shifted from dispatcher to reviewer.
By the numbers
In her words
"My tenants now leave reviews unprompted. That's something I couldn't have bought with any amount of marketing — and it's directly translating into longer leases and lower turnover costs."